Creating People Performance Strategies That Align to Business Growth

When companies hit a revenue plateau or see profit margins shrinking, their first instinct is often to fix the most obvious issues:

Sales & Marketing Optimization – A smart move to stop the immediate bleeding and drive revenue.

Internal Processes & Technology Upgrades – Critical to ensuring customer fulfillment remains strong and brand reputation isn’t damaged.

These are necessary steps—but they only solve part of the equation.

What often comes last (or not at all) is the people strategy—how the company hires, measures, develops, promotes, and retains talent in direct connection to its business growth.

The Problem: People Strategy Is an Afterthought

When organizations do turn their focus to people, it’s typically in the form of:

Leadership training for the management team
Strategic thinking workshops for employees

These efforts are well-intentioned, but they often fail to move the needle. Why?

Because they don’t directly link employee performance to business outcomes. A training session may improve skills, but without a structured system to measure impact, companies are left guessing about whether their investment in talent is actually driving results.

The Missing Link: A Strategy for People Performance

At STORI Group, we take a different approach.

We don’t treat people strategy as an HR initiative. We treat it as a business growth imperative.

Our people and performance system ensures every level of the organization—frontline teams, management, senior leadership, and the board—is aligned with company objectives.

Here’s how we do it:

Hiring & Role Clarity – Ensuring the right people are in the right seats with clear expectations.
Measuring Performance – Moving beyond activity tracking to measuring actual business impact.
Coaching & Development – Leadership training that directly connects to company growth.
Promotion & Succession Planning – Creating clear pathways to develop internal talent.
Retention & Engagement – Ensuring top performers stay and contribute at their highest level.

This Is Not an HR Initiative—It’s a Business Strategy for People Performance

Without a structured people performance system, companies cap their growth potential. Execution slows, high performers burn out, and leadership misalignment stalls progress.

By integrating talent strategy with business strategy, organizations unlock sustainable growth, stronger financial performance, and a scalable future.

If your company is ready to move beyond short-term fixes and build a people performance engine that drives profit, let's talk.

Your people strategy is your business strategy. It’s time to treat it that way.

Schedule a call today by visiting www.storigroup.co to learn how we can help

About the Author

LaDawn Townsend is a storytelling keynote speaker and executive coach recognized as a leading authority on influential storytelling. With a reputation for transforming how organizations communicate, LaDawn has worked with top companies including Amazon, NASA, Abbott Pharmaceuticals, the U.S. Congressional Bipartisan Group, and a variety of nonprofits. Featured in Inc. Magazine and Fortune, she has coached high-performing brands, executives, and politicians to lead with purpose, craft compelling narratives, and create meaningful connections with their audiences. Through her dynamic approach, LaDawn empowers leaders to use storytelling as a tool for influence and impact.